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Nutshell Designing is our identity. What’s yours?

Establish your identity

BMW, Audi, Mercedes, Google, Apple, Intel, AMD. They all have their own unique identity; you can identify them by their logos alone. Every company strives for that kind of renown. That includes you!

Is brand name alone enough?

Although some brands have been established as household names for years, they all had to work up to it. And, oftentimes, the name is not enough. Audi has its four rings. Apple has its bitten apple. Motorola has its iconic batwing. You need a logo!

Spread your name

Official company letterheads, customised packaging, brochures, logo stickers to attach to your car, posters, newspaper ads, banner ads on different websites, you name it! There is a dearth of places to spread your name around!

A logo is where it all starts. Once your logo design is done, put it everywhere! Letterheads, memo pads, envelopes, keyrings, mugs and whatever else you want!

Brand Identity

Graphic design plays an integral role in the visual aspect of brand identity. At the end of the day, a company will have to work hard and push out products and services valuable to the consumer and establish their presence, not only in the market, but also in the hearts and minds of the people. The visual aspect of brand identity, including the logo, tagline/motto, posters, flyers and advertisements, among others, helps in continuously reminding the people that a company has their backs with regard to specific important products/services.
But any graphic designer or designing company knows that establishing this visual aspect involves a huge amount of work. There are a multitude of ways companies use this powerful tool, internally as well as externally, to impact the standing of their own brand(s). The designing of the company logo is one of the most important steps. But implementing the logo into the internal workings of the company (such as stationery) or external workings (such as posters, flyers, brochures, etc.) is the next, massive step. Let us see, in a bit more detail, what a total image of brand identity looks like!

Logo Design

When it comes to company logos, there are predominantly two distinct types of logos. The first type is where the company name is accompanied with a pictorial logo. Popular examples of this are the famous, bitten apple logo of Apple Inc., the mermaid of Starbucks, the circular red-white-blue ring of Pepsi and the “VW” logo of Volkswagen, amongst others. The second type is where the name of the company itself, written in a stylised way, is the logo. Popular examples of this type of logo include Coca Cola, IBM, IKEA, Subway and Intel, amongst others.

The above-mentioned companies, along with a host of others, have become famous over a long period of time, and their logos are instantly recognisable nowadays. Although most companies have changed their logos in some way or the other, they are more or less recognisable from their humble beginnings.

It is generally taken for granted that a lot of forethought and planning go into the logo, whether it be the shape, the colour combination or the meaning to be conveyed. It all begins with a concept. What does your company do? What kind of products or services does it provide? What is your ultimate goal? How do you plan to achieve it? What do you want people to think or feel when they look at your logo? What do you want your employees to think or feel when they are working for your company? What is your company’s story? There are such questions, and more, to be answered or be pondered before this monumental task can proceed. And the logo design is a monumental task, no questions about it!

Tagline / Slogan

A tagline/slogan is a catchy phrase or sentence which is written below the company name and logo and is part of the name-logo-slogan trifecta which appears in marketing material. Taglines can be two or three words long and can also be a complete sentence; they usually convey their own company values or motivations. Most well-known companies have their own taglines, which have become as iconic as the company logo they accompany.

Popular company taglines are: “Just do it” for Nike, “Ideas for life” for Panasonic, “I’m lovin’ it” for McDonalds, “Open happiness” for Coca-Cola, “Think different” for Apple Inc., “Life’s good” for LG and “Connecting people” for Nokia, amongst many, many others. It can often be the case where one of two things can happen. First, a company may come up with a slogan, which then becomes the said company’s direction to move towards. Or, second, the slogan can come into being by process of where the company is already headed towards. Which one are you?

Stationery

Although we live in a highly digitised world, where there are mobile apps and computer programs to tackle almost anything under the sun, a company still needs a selection of stationery in its daily functioning. Things like letterheads, envelopes, business cards, notepads, folders, rubber stamps, staplers, staples, pens and pencils, amongst others, are all present at various different stages in a company’s operations.

Attaching the company’s identity (i.e., company name and/or logo) to certain stationery items is necessary. Things like business cards, letterheads, envelopes and rubber stamps act as powerful marketing tools. If a company decides to invest time, money and effort into procuring customised business stationery, it projects a positive, professional and legitimate image of itself to the general public. In the case of official correspondence sent out by the company, the receiver can see the company identity on the envelope as well on the letterhead. When a prospective client visits the office, company representatives often hand them business cards, which again has the company identity emblazoned on it.

Business Cards

The ubiquitous business card has been around for over a century now and shows no sign of going away any time soon. With standard dimensions varying around the 3.5in by 2.25in standard, a business card contains the company name, logo, name and designation of the person handing out the card, company contact details and social media presence. All this is printed on heavy (approximately 300-350gsm) card stock paper. Usually, only one side of the card is printed on in English. But sometimes, a company may choose to print on both sides: one side in English, the other side with any native tongue of choice.

Design is an important aspect here, as one cannot hope to cram all the above-mentioned information into a 3.5in by 2.25in rectangle and call it a day! Proper placement of all relevant information, adding of lines, boxes or borders, addition of colours, usage of different fonts, background textures and the list can go on! The business card should never be overdone, nor should it be completely basic. There should be a balance in the design. Upon seeing the business card, one should feel a sense of trust and respect for the company.

Notepads

The human brain can often be a very inefficient machine, forgetting or overlooking vital information at the best of times! That is where a notepad and pen/pencil come in handy. Ideas and concepts seem to flit through our minds when we least expect it, and for most of us, trusting our brain to remember those ideas and concepts and be able to recall them at a later date is asking for the impossible! Notepad and pen/pencil to the rescue!

While any old notepad can work for such a situation, you don’t want a brilliant idea for the next weekly meeting mixed up with your daily grocery shopping, using an official notepad for the former and a personal one for the latter helps out a lot! What is an “official” notepad? Simply, it is a notepad with either the company name on it, or the logo, or a combination of the two. Most of the times, the information is tucked away in one of the corners of the pad, while in some cases, the information is printed, with reduced opacity, as a watermark on the writing area itself.

Letterheads and Envelopes

Although e-mail has been around for decades now, some correspondence is still carried out in the form of physical letters, usually typed on a computer, rarely handwritten. These letters are either typed or written on customised sheets of paper known as letterheaded paper or, simply, letterheads.
Many companies usually have a ready-made template on their word-processing software; so, instead of getting reams of paper specially printed with the company identity and contact details from beforehand, everything is printed out together using plain paper. It also helps project a positive image if any and all correspondences are sealed within customised envelopes stamped with all necessary company details.

Marketing Collateral

While business stationery usually tends to stay within the office, marketing collaterals are what the general public perceives with regards to any company. When out on the streets, with just a cursory glance, we can immediately spot the names and logos of various companies on myriad mediums, like flyers, wall posters, billboards, kiosks and the likes. These might contain information pertaining to upcoming products, sales promotions and discounts, job opportunities as well as events.

Besides these, there are other examples of such marketing collaterals. Retail stores usually have brochures and booklets on hand to give out to potential customers for reference and perusal. Stores and company offices also have large signboards affixed on the exterior to make their presence known to the public. When there are new product/service launches happening, a company provides press kits to journalists and reviewers, whether they be physical documentation or a special page on their website. Finally, we are all aware of promotional merchandise like t-shirts, mugs, bags and stationery (amongst other things), usually tied with new product launches. Let us look into all of these mediums in a bit more detail.

Flyers & Posters

The ubiquitous posters and flyers are everywhere! Flyers are handed out by licensed individuals on the streets and inside stores and shopping malls, while posters can range from 11”x17”, 18”x24” and 24”x36” in size all the way to the huge spreads we often see on billboards all over the city. The content (visual and textual) present on these posters and flyers range from upcoming events, sales promotions and discounts, upcoming product/service launches as well as company-related news like expansion plans, achievements, honours, etc.

In the case of product/service launches, the design ethos would be to highlight and showcase it with high resolution imagery, while textual content would only play a brief, informational role. A similar practice is followed for sales promotions and discounts; usually, more than a single product/service is shown here, so design changes accordingly. This practice changes with posters/flyers of a more informational nature, like those displaying company-related information. These tend to give more emphasis on the textual content, with imagery and/or abstract design relegated to a supporting role.

Brochures

We’ve all browsed through a few brochures in our lifetimes. Those familiar bifold or trifold sheets of paper, brimming with visual and textual content. Usually available at retail store counters, kiosks, and from the stalls and booths at expos, brochures either act as mini product/service catalogues, highlighting a small selection of a company’s best-selling products, or as a promotional platform during the launch of a brand-new product/service.

Having limited space on it, design is key to making sure that a brochure hits the sweet spot. In the case of a product-based brochure, the imagery is focused on, while the text is usually limited to highlighting key features and product specifications. Sometimes, exploded imagery of products are also used to highlight key components and features present. Similar to flyers, service-based brochures are usually text-heavy, with imagery playing the supporting role.

Booklet

These are the bigger brothers to the humble brochures. As the name suggests, booklets take the form of a traditional book, with much fewer pages. But, even then, this provides booklets with the ability to contain a vast amount of information. While it could act as a company’s complete product/service catalogue, which consumers can keep as reference, a booklet can also present information about the company, like its history, present operations, ongoing projects, achievements, etc.

Having more space to work with, as compared to a brochure, adds to the design workload. Since there is more space available in booklets, visual and textual content can be balanced out. More textual content is welcome here, as booklets are ergonomically much more comfortable to read, as compared to flyers or brochures. But the latter two work better as marketing tools as they are more inexpensive to mass produce, as compared to booklets; the greater number of pages to be designed and printed, not to mention bound, add up to a greater cost of production. It is because of this reason that booklets aren’t as freely given out as brochures are; they are usually kept aside, given upon request.

Media kit

Newspapers, whether physical or virtual, along with textual and video reviews are powerful platforms to get your company’s products or services known to more and more people. One simply has to go to YouTube to find reviews and informative videos about almost any product or service, whether it be a brand new mobile device or a photo-editing software. Along with reviews and general information, there are various videos providing tutorials and troubleshooting tips. These latter videos can help supplement a company’s own customer care services greatly.

But these journalists and reviewers, to be able to do their tasks better and more efficiently, are given product/service previews, information documents and review samples either on or before the stipulated release dates. These are in the form of media or press kits. Nowadays, these kits can be in the form of special online downloadable PDFs, containing all relevant company, product, service information as well as company contact details. These kits are often supported by review samples along with opportunities to interview the key people involved in the inception of the product/service in question.

Printed Advertisement & Promos

Ads are everywhere. The streets, the radio, the television, most websites, mobile apps, magazines and newspapers. We really don’t need to look far to spot an ad for almost anything, whether it be a basic home product or a revolutionary new automobile. Ads can range from simple images with basic text all the way to high budget video ads with CGI. The basic premise of an ad is the same, whether it be for an inexpensive floor cleaner for your house, or for the latest 80inch 4K HDR OLED television: to get information of the product/service out into the world and tempt people into buying or availing it.

Even the simplest of ads require plenty of forethought. An advertisement or promotional visual isn’t just about a company showing its products/services off to the public! A company simply doesn’t spend money and time just to craft up visuals to inform the public of a product/service’s existence. Information about what is being advertised is just one of the criteria. The main intention is to tempt people into making the purchase, and this is the reason why design plays such a crucial role here. Finding the correct balance of images, text and colours is an art in itself!

Hoarding & Signage

Billboards, also known as hoardings, dot the cityscape of almost all metropolises, as well as highways. The structures themselves are the platforms on which large-scale posters are attached. They are either stand-alone structures, built from the ground up, or attached to (usually) the sides of buildings. For low-light visibility, smaller sized billboards can have a hollow frame containing its own internal lighting, to provide backlighting to the posters, while the larger ones are usually illuminated by edge-mounted, high intensity light fixtures.

Whether a company owns a whole building complex, a single building, a floor in a building or a small office space on a floor in a building, they will always need to make sure their presence is known to the outside world. The easiest way this can be done is to fix a signboard outside the building or, in the case of companies being on a particular floor of the building, the foyer; this signboard just needs to have the company logo, name and the floor on which the office is situated.

Invitations

Events are part and parcel of life in any company, but there are even more so in a product-oriented company. Examples of business events can take the form of conferences, seminars, or even informal parties, like those dealing with recent successes (like hitting and surpassing sales targets, having a product/service receive national/international level acclaim, etc.). These events, unlike family birthday parties, are of a formal nature (even the informal parties) and, thus, certain protocols need to be maintained. For a birthday party, an invitation can be sent in the form of a text message or phone call. But, in the case of business events, phone calls or e-mails always need to be accompanied by an invitation letter.

A typical business event invitation should ideally be done on the company letterhead. The content on the invitation should include the reason for the event, the date, time, and venue of the event, the reason the invitee has been requested to attend, what the goal of the event is and, of course, the entertainment and refreshments to be provided at the event. Although the invitation can be in the form of a letter, sometimes it is preferable to have them specially designed, using either imagery or abstract art, elegant, cursive text and printed on high quality card-stock. Potential invitees to these events can range from members of partner businesses to high-profile clients and to their own employees.

Corporate Gifts

These are basically gifts given by a company to a selection of people or entities. Companies give gifts to their own employees from time to time for exceptional performance or due to some recent successes. Gifts are given to partner firms, like suppliers, website development firms, shipping companies, etc., or even to specific individuals from other companies, as a token of gratitude for their support. Gifts can even be given to potential clients to foster goodwill. Everyone likes to receive gifts from time to time!

Now, these gifts can vary from situation to situation. Typical items include things like company-branded t-shirts, mugs, bags, keychains, water bottles, stationery items and the likes. In the case of gifts meant for potential clients, they can include items like gift and discount coupons. The gifts themselves can be accompanied by Thank You cards and/or letters of gratitude. There is no doubt that corporate gifts are indeed a powerful marketing tool!

Presentation slides & Folders

Meetings are commonplace in all companies nowadays. Whether they be internal staff meetings, shareholder meetings or in-office press conferences, meetings are always happening. Graphic design has its place in these meetings as well. Oftentimes, meetings are accompanied by visual aids (usually slideshows), which incorporate information such as new product concepts, turnover reports and company growth. These slideshows, however simple they may be, still need to be designed. They need to be visually appealing and need to highlight any and all essential information that is being conveyed.

Besides slideshows, presentation folders are also handed out to the attendees, usually containing the same information as that in the slideshows, but in greater detail. These folders are also designed to be appealing enough for people to actually want to open them and peruse the contents. The folders are, of course, stamped with the company name and logo. If your company doesn’t have any in-house designers ready to do this task, you can come to us!

Product & Packaging Design

Although we live in a highly digitised world, where there are mobile apps and computer programs to tackle almost anything under the sun, a company still needs a selection of stationery in its daily functioning. Things like letterheads, envelopes, business cards, notepads, folders, rubber stamps, staplers, staples, pens and pencils, amongst others, are all present at various different stages in a company’s operations.

Attaching the company’s identity (i.e., company name and/or logo) to certain stationery items is necessary. Things like business cards, letterheads, envelopes and rubber stamps act as powerful marketing tools. If a company decides to invest time, money and effort into procuring customised business stationery, it projects a positive, professional and legitimate image of itself to the general public. In the case of official correspondence sent out by the company, the receiver can see the company identity on the envelope as well on the letterhead. When a prospective client visits the office, company representatives often hand them business cards, which again has the company identity emblazoned on it.

Miscellaneous Information

  • check Although standard template sizes are available for the printing of posters and flyers, customised sizes and shapes (for example, standees) are also available upon request.
  • check Media kits may not only relate purely to physical documents. A special webpage may also be designed for them, for integration into the company website. Nutshell Designing, having its own website design and development division, also deals with that.
  • check For booklets and brochures, there is a variety of paper types and qualities on offer. You can choose whatever type or quality of paper you wish to use. Heavier/thicker paper (like card-stock, for example) and speciality paper (like textured paper, metallic paper, etc.) have their own associated costs.
  • check Design work for printed advertisements and promotional material will vary from media to media. Magazines and newspapers require designs to be done in higher resolution compared to posters and hoardings, which can be done at lower resolutions.
  • check Although we don’t manufacture corporate gift items ourselves, we have partner firms who specialise in these tasks. Combined, we offer the best mix of design and execution for all your corporate gift needs!

Glimpse of some of our work